The same experience made at the Inhorgenta Europe we made again at the Baselworld. It was quite obvious during the eight days that many Swiss tradespeople took advantage of the opportunity to come and visit us at our a.b.art booth, which of course had direct consequences for our order books. Orders were up by 70% compared to last year. The leader series were O, OC, E, EL, ES, I and KLD. Especially the new models of series O and OC in all black and red were very well received. The many international visitors at the booth were a clear expression for a.b.art’s rising reputation with foreign importers. This lead to the entry in the Ukrainian market, and retailers from Sochi, the venue of the 2014 Winter Olympics, seized the opportunity to test the Russian market.

Just as with the red-dot special edition watch in 2009 a.b.art would like to bring out a limited-edition series of 300 watches in 2010 to repeat the wonderful success of last year. Here’s a hint: a.b.art will be working with luminescent material for the 2010 special, using a mechanical movement (automatic). The official launch will take place in September and distribution is planned for October 2010. Dare devils can set claim to their favorite number between 1 and 300 now. But as always, it will be first come, first serve. We’d be glad to accept your pre-orders by email at info@abartwatches.com.

Our new catalogue and the new layout for ads had been presented at the Baselworld, and now we’re glad to also offer the new posters (594 x 841 mm). There is a choice of seven different models, series O, OA, OC, E, ES, I and ZS. If you’d like to order a poster, don’t hesitate to call us at 0041-32-397-01-01 or contact us by email at info@abartwatches.com.